Our new brand film
Get Ready For More Space
Content from our email sent on the 5th of November:
Dear Partner
Something new is happening at Karup Design.
And we can’t wait to share it with you.
Over the past months, we’ve been working on something close to our hearts – a refreshed visual identity and communication platform. It’s not a new beginning, but a natural next step. A revitalisation of who we already are.
For you, this means Karup Design will look a little different starting in December. The way we speak, the way we appear, and the way we tell our story will evolve – all to better reflect the brand we’ve grown into.
The core stays the same: furniture that gives you space. Physically. Mentally. Visually.
We’re doing this to strengthen the brand we share – to build more recognition, more value, and more momentum for all of us.
In mid to late November, we’ll share more details about what’s coming and when. For now, we simply wanted to let you know that change is on the horizon – and it’s a positive one.
Thank you for being part of the journey. We’re excited to show you what’s next.
Warm regards,
Josephine Hagger
CMO & Partner
From our email sent on the 20th of November:
What’s launching
- A refreshed Karup Design logo and visual identity
- A new webshop, built on a modern platform for smoother navigation
- Localized product data - available in danish, dutch, english, french, german, italian, polish, and spanish for easier integration across markets
What to expect when we go live
You’ll receive a dedicated go-live email with:
- Your login information for the new platform
- Access to content packages (logos, images, product assets)
- Updated product data and descriptions - now including local language versions
- Guidelines and deadlines for updating your own channels
- A how-to video tutorial showing how to shop on the new site and use the updated RMA flow
Good to know
We know December is a busy month. That’s why everything will be clearly structured - with short guides, direct links, and support ready if you need it.
We’re excited to bring this next chapter of Karup Design to life - and to make it as easy as possible for you to join us from day one.
Thank you for being part of this journey.