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NAP x Karup

Impressive Growth in the Polish Market

Unlock the Potential to Grow Your Business with Karup in the Polish Market.

+161%

A 161% increase in web traffic from 2023 to 2024 highlights the growing interest in our products in Poland.

Beds & Mattresses Is the Most Visited Category

202% more visitors in the Beds & mattresses category compared to last year.

Significant Growth in the Sofa Bed Category

149% more visitors in theSofa Bed category compared to last year.

Strong online presence

Instagram

+180.000 reach

6% of our Instagram followers are from Poland—that’s nearly 10.000 people. This gives us a unique opportunity to reach potential buyers and increase visibility for Karup in the Polish market.
Through collaborations with Polish influencers on Instagram, we reach 180,000+ followers. This gives us a unique opportunity to reach potential buyers and increase visibility for Karup in the Polish market.

Selected Collaborations:

- @minimaliving – 174k followers

Key focus market

Poland is one of our most strategically important focus markets, where we see significant growth potential for Karup.

Maximize Your E-business

We’ve specialized in frictionless operations, smooth collaborations online, unique products and powerful content. And the key to growth: perfect mix of design, function, quality, and price.

# 1 Frictionless Operations

Our systems are flexible in every manner. Combined with a deep insight into online selling this flexibility enables us to tailor our setup in order to meet your exact operational needs. Plus, we only need 7 minutes to get you up and running. Seven!

# 2 Smooth Product Onboarding

Unlock the full potential of our products with our streamlined master data. Seamlessly integrate it into your system to gain swift and effortless access to our product data for your webshop. Our robust connectivity options ensure a smooth flow of data between systems, enhancing your operational efficiency.

# 3 Short Lead Time & Positive Cash Flow

At Karup, we take pride in our commitment to delivering products internationally with a short lead time. Our goal is to ensure a seamless shopping experience for our customers, and we strive to achieve a maximum delivery time of 7-10 days in Central Europe. With efficient logistics and a dedicated team, we prioritize quick and reliable delivery to meet the needs of our global clientele.

# 4 Entry Price Product Mix

At Karup, we pride ourselves on offering a diverse Entry Price Product Mix, ensuring that our products are accessible to a wide range of consumers. While we may not be the highest in class, we prioritize the Value for Money principle, providing our customers with quality products at affordable prices. This approach allows us to cater to a broad audience, making design and quality accessible to all.

# 5 Unique Quality Products and Production

Karup was among the very first companies in Europe to manufacture and sell knock-down furniture. That was almost 50 years ago. Which gives us the experience and the know-how to deliver products that in every aspect live up to even the most quality-conscious consumer’s expectations. Further, our products are built-to-ship. Meaning they will arrive safely and undamaged. Though rarely in one piece …

# 6 Full Content Package

When it comes to the crucial currency of online presence, Karup continuously invests. A lot.

This includes providing consumers with never-ending inspiration on relevant social media platforms such as Instagram, TikTok, Facebook, Pinterest and YouTube.

Highlighted in the Media – our PR in action

We are proud to have been featured in a range of renowned media outlets and platforms, highlighting our unique designs and functional furniture. This recognition is no coincidence but the result of our focused and strategic PR efforts, which help strengthen our brand and increase visibility among potential customers.

Here’s a selection of where Karup has been mentioned:

Are you ready to seize the potential?

We hope we’ve sparked your interest and would be delighted to share more about Karup and how we can help strengthen your furniture sales.

Thilde Kold Greve

Account manager

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